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Your Questions Answered: The LEGO® Serious Play® Method 

Organizations must continuously find new ways to solve problems, foster innovation, and enhance communication. One methodology that has gained traction for achieving these goals is LEGO® Serious Play® (LSP). This powerful, hands-on method transforms how teams collaborate and think creatively.  

By building 3D models using LEGO® bricks, participants can explore real life challenges in a unique and engaging way.  

Whether you’re focusing on team development, organisational development or strategic planning, the method offers a fresh approach to tackling complex issues.  

At www.seriousplaybusiness.com, we specialize in guiding businesses through this transformative process. We help them use this way of hands-on thinking to unlock new levels of innovation and performance. 

What’s great about it too is that the method is applicable across all fields of business! 

Here are the answers to some questions we are frequently asked: 

What is the LEGO® Serious Play® method? 

The LEGO® Serious Play® (LSP) method is an innovative, hands-on tool designed to improve problem-solving, communication, and creativity.  

Participants use LEGO® bricks to build 3D models that represent their thoughts, ideas, and solutions to complex challenges.  

These 3-dimensional models act as metaphorical models that make abstract concepts tangible, allowing teams to explore real-world issues in a new way. 

The methodology was co-developed by Johan Roos and Bart Victor. They were supported in their work by Kjeld Kirk Kristiansen, owner of the LEGO® Group. 

It is based on extensive research from the fields of design thinking and neuroscience.  

It allows participants to engage in a playful, yet structured process that encourages deep reflection and collaboration. 

Why does the LEGO® Serious Play® method work so well for adults? 

The method is highly effective for adults because it taps into visual thinking and hands-on learning.  

Many traditional learning and problem-solving methods focus heavily on verbal or written communication. However, by using 3D models, participants engage different parts of the brain, allowing for more creative and holistic thinking.  

This experiential process is particularly useful in leadership development, strategic planning, and team building

The hands-on nature of building metaphorical models also reduces the pressure to come up with the “right” answer immediately. This allows participants to use their creative imagination to explore various ideas freely.  

The method fosters psychological safety to ensure that 100% of the participants participate 100% of the time. 

How does the LEGO® SERIOUS PLAY® process benefit teams? 
The method transforms the way teams work together.  

  • During the process, participants build 3D models that represent their shared vision, challenges, and potential solutions.  
  • These individual models encourage deeper conversations, as they provide a physical representation of thoughts and ideas.  
  • By fostering better communication, the LSP method helps teams align more effectively and work towards common goals.  
  • These conversations ultimately lead to actionable steps that can be taken to meet organisational challenges. It’s a way of finding an adaptive strategy when business needs to be flexible. 

Who can benefit from the LEGO® SERIOUS PLAY® Method? 

The method is versatile as a strategy tool across all industries. 

It is ideal for anyone looking to build actionable solutions. Whether you are a manager, CEO, or team leader, the method offers a unique approach to tackling the challenging issues your business faces.  

It is also increasingly being used in facilitator training, helping leaders learn how to run more effective workshops and meetings. 

How does the method improve communication skills? 
One of the most significant benefits of LEGO® SERIOUS PLAY® is its ability to enhance communication in meetings.  

  • By using these colourful bricks to express ideas, participants can communicate in ways that go beyond words.  
  • This visual representation helps clarify complex issues and ensures that everyone is on the same page.  
  • Additionally, the LSP process encourages participants to actively listen to each other and build on each other’s ideas, making it a powerful tool for team alignment

What role does a facilitator play in a LEGO® SERIOUS PLAY® session? 

The facilitator plays a critical role in guiding the LEGO® SERIOUS PLAY® process.  

  • They help develop collaboration among participants. They ensure that all voices are heard.  
  • Facilitators are responsible for asking thought-provoking questions.  
  • They help groups of 4-8 participants explore their metaphorical models in depth.  
  • they hep the group develop robust solutions through 100% active participation. 
  • Effective facilitator training ensures that leaders can guide these sessions smoothly, unlocking the full potential of the team. 

Is the LEGO® SERIOUS PLAY® method only for creative industries? 

Not at all!  

While LEGO® SERIOUS PLAY® is excellent for sparking creativity, its applications extend far beyond creative industries.  

The method has been successfully used in sectors like healthcare, education, engineering, and finance.  

In fact, its emphasis on design thinking and systemic thinking makes it highly effective in industries where innovation and problem-solving are crucial [5]. 

Can the method help with leadership development? 
Yes, it is a powerful tool for developing leadership skills.  

The process helps future leaders learn how to communicate more effectively, make better decisions, and foster collaboration within their teams.  

By building metaphorical models, participants can visualize their leadership challenges and explore new ways of thinking about strategy and growth.  

The process is also useful as part of a coaching framework. The coachee builds answers to questions out of these basic bricks! 

What are the long-term benefits of LSP for businesses? 

  • The method doesn’t just solve immediate challenges—it equips businesses with the tools they need for long-term success.  
  • The method encourages systemic thinking, which helps organizations see how different aspects of their business are interconnected.  
  • This leads to better decision-making and more innovative solutions.  
  • Furthermore, the LEGO® SERIOUS PLAY® method fosters a culture of collaboration and continuous learning, both of which are essential for thriving in today’s competitive market. 

Why be trained as a facilitator? 

Being trained as a LEGO® SERIOUS PLAY® (LSP) facilitator opens up unique opportunities for professional growth and development.  

Here are a few compelling reasons to become a trained facilitator: 

1. Drive Creative Problem-Solving and Innovation 

Facilitating with the LEGO® SERIOUS PLAY® method allows you to guide teams in solving complex problems creatively.  

The hands-on approach encourages participants to engage deeply, fostering innovative thinking and unique solutions that traditional methods may not uncover. 

2. Improve Communication and Collaboration 

The method is designed to enhance communication within teams.  

As a facilitator, you help participants build metaphorical models that represent their thoughts. This improves their ability to articulate complex ideas into innovative solutions.  

This process also fosters greater collaboration, aligning team members around shared goals. 

3. Facilitate High-Impact Workshops 

Trained facilitators are empowered to design and run LEGO® SERIOUS PLAY® method workshops that drive engagement and performance in various settings.  

Whether in organizational development, leadership training, or innovation sessions, you’ll be equipped to help teams achieve their goals more effectively. 

4. Boost Professional Versatility 

Becoming a facilitator diversifies your skill set. This makes you more versatile in facilitating not just team building but also strategic planning and leadership development.  

This certification positions you as a creative problem-solver, which is highly valuable across industries. 

Final thoughts 

The LEGO® SERIOUS PLAY® methodology isn’t just about playing with bricks.  It’s about unlocking creative problem-solving and building a foundation for effective collaboration.  

Through this process, leaders and teams can engage in meaningful dialogue, generate new ideas, and foster stronger communication.  

The LEGO® SERIOUS PLAY® process offers a dynamic approach that drives real results.  

To learn more and bring this innovative tool to your business, visit www.seriousplaybusiness.com and discover how we can help you build your future—brick by brick. 

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