First, We Build Alone: How LSP’s Core Process Kills Groupthink and Uncovers a Team’s Best Ideas

Preventing Groupthink with LEGO® Serious Play®
Last Updated by the Serious Play Business Content Team on 15 September 2025.

Why Groupthink Sneaks In

Teams often fall into the trap of agreeing too quickly. A single confident voice, a senior leader, or just the rush to finish a packed meeting agenda can drown out quieter perspectives. This results in:

  • Groupthink: people stop challenging assumptions.
  • The loudest-voice-wins syndrome: decisions reflect hierarchy, not insight.
  • Lost innovation: creative, dissenting opinions never surface.

The social psychologist Irving Janis, who studied historical disasters such as Pearl Harbor and the Challenger disaster, showed how collective rationalization and conformity pressures inside small groups undermine good decision making.

Summary: Groupthink = speed without depth. Teams appear aligned, but critical insights remain buried.

The LEGO® SERIOUS PLAY® Countermove

One of the most powerful rules in the LEGO® Serious Play® Method is this: every participant builds their own model before anyone shares. This process design creates psychological safety by ensuring each voice is represented before group dialogue begins.

  • Equal airtime: Through techniques like round robin or sequential sharing, all team members present their models.
  • Embodied cognition: Working with LEGO bricks engages the motor cortex and supports insights that might stay hidden in traditional discussion groups.
  • Visible dissent: A 3D model on the table forces the group to acknowledge perspectives, even when they challenge group norms.
  • Resilient integration: When individual models are combined, facilitators use techniques like a Gallery Walk or visual templates to surface contradictions and create richer solutions.
A close-up of an individual, complex LEGO model representing a unique perspective.
Building alone first ensures every individual’s perspective is captured before group discussion begins.

How to Prevent Groupthink in Your Team

Practical Facilitation Techniques You Can Apply Immediately

  • Structure silence first: Use tools like mind maps or visual templates before discussion.
  • Rotate speaking opportunities: Methods such as round robin or voting features ensure no single voice dominates.
  • Leverage communication strategies: Encourage positive self-talk and standards of practice that reduce anxiety in public speaking.
  • Feedback channels: Go beyond the room—use suggestion boxes or one-on-one meetings to capture voices that hesitate in groups.
  • Follow-up actions: Summarize insights clearly, document dissenting opinions, and integrate them into follow-up sessions.

The Risk of Agreeing Too Quickly

Agreeing too quickly feels efficient, but it hides risks:

  • Fragile decisions built on untested assumptions.
  • Overlooking signals from diverse backgrounds and perspectives.
  • Superficial alignment that breaks under stress.

By slowing down for individual builds, facilitators reinforce team norms, enhance communication skills, and protect against costly blind spots.

A group of people discussing various LEGO models on a table, representing a healthy and inclusive dialogue.
Facilitated sharing ensures every model—and every perspective—is heard and integrated.

Ready to Facilitate Smarter Meetings?

If your team struggles with conformity or “loudest voice wins,” it’s time to redesign the process. Our LEGO® Serious Play® certification programs train facilitators in advanced communication strategies and process design that guarantees every voice is heard.

Explore Certification Programs

Frequently Asked Questions (FAQ)

Q: How can I prevent groupthink in my team?

A: Use facilitation techniques that give each person space—round robin, suggestion boxes, or building alone in LEGO Serious Play.

Q: Why does “building alone” matter?

A: It protects against conformity pressures, makes dissent visible, and fosters psychological safety.

Q: Isn’t this process slower?

A: Yes, slightly. But the payoff is better decision making, stronger innovation, and more sustainable alignment.

About the Author
Led by Dr Denise Meyerson, one of the original LEGO® Serious Play® Master Trainers, our team blends facilitation techniques, case examples, and insights from organizational psychology to improve meeting skills and prevent costly groupthink. Denise’s work has been featured in The Leadership Gap and in global facilitation communities, bridging arts-based methods with executive coaching.

Want to see LEGO® Serious Play® in action?

Download our free case study to discover how this method delivered measurable results, including increased engagement, innovation, and alignment across teams.

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