Certified facilitators use the LEGO® SERIOUS PLAY® (LSP) method to lead creative, immersive group activities. These sessions support transformation, build collaboration, and align strategies. Originally developed by Johan Roos and Bart Victor at IMD Business School, and later refined by Robert Rasmussen, the method blends storytelling and metaphor with hands-on use of LEGO bricks to unlock team insight.
You can apply the LSP method across various settings. For example, use it in a team building workshop, to explore product ideas, or to map out your customer journey. This method helps teams align, co-create, and problem-solve effectively. Certified LSP practitioners guide the process to ensure the outcomes are tangible and aligned with business goals.
What Is LEGO® SERIOUS PLAY® and Why It Works
LEGO® SERIOUS PLAY® is a facilitation method where participants use LEGO bricks to build 3D metaphorical models. These models represent ideas, goals, or challenges. The LSP method draws from constructivist learning, group processes, and neuroscience. As a result, it activates both the creative and analytical parts of the brain. This dual engagement helps people think more clearly and collaborate more effectively.
For example, it turns abstract ideas into visible models that spark productive discussions.
The Role of Certified Facilitators
Certified LEGO® SERIOUS PLAY® facilitators complete structured certification training. These programs include Complete and Enhanced Certification options. Facilitators guide training sessions using tools like agenda planners, learning manuals, and Open Source material.
In addition, they plan group focus, manage workshop duration, and oversee table hosts during cross-group activities. For example, they may coordinate table hosts or integrate online tools. Their role ensures all voices are heard while keeping energy high and outcomes sharp.
How Workshops Are Structured for Maximum Impact
- Pose a Challenge – They ask meaningful questions related to business needs.
- Build Models – Participants use kits such as Landscape Kits, Technic components, or LEGO I to build models.
- Share and Reflect – Each person explains their build. This allows for rich group dialogue and insight.
- Group Synthesis – Participants extract lessons and apply them to their context.
These training sessions often include team building, strategy mapping, and problem-solving workshops. For example, facilitators may guide exercises in customer journey mapping, vision statement creation, or value proposition design.
Real Results: What Clients Experience
Companies using the LSP method report stronger communication, better decision-making, and faster innovation. For example, teams clarify communication patterns, align on mission statements, and identify new product ideas.
Workshops generate both immediate outcomes and long-term value. Facilitators often share follow-up materials such as model photos, workshop transcripts, Open Source documents, or grid cards. These resources support lasting change.
Organizations like Ernst & Young, design teams, and academic institutions such as UC Leuven-Limburg have all used LEGO® SERIOUS PLAY® in fields ranging from Lean UX to digital transformation.
Why Certification Matters
Effective LSP facilitation requires training and practical experience. Certified facilitators learn to apply best practices, manage group activities, and use both physical and online tools. Training courses cover theory, structure, and delivery—whether in person or remote.
Some practitioners pursue Online Micro Certification. Others deepen their skills through communities like Facilitator School, or platforms led by professionals such as Myriam Hadnes. Affiliations with networks like the International Association of Facilitators provide additional support and credibility.
As a result, certified facilitators can confidently deliver workshops in various organizational settings, from startups to global corporations.
Getting Started: Become a Certified LSP Facilitator
If you want to lead high-impact sessions, becoming a certified LEGO® SERIOUS PLAY® facilitator is an excellent step. You’ll develop facilitation skills, access learning platforms, and gain a flexible toolkit for client work.
Training programs are available as online courses, self-paced modules, or live webinars. Once certified, you’ll know how to run effective LSP workshops, using tools like LEGO kits, learning manuals, and Open Source material to deliver outcomes.
Whether you’re coaching executives, developing teams, or designing a new customer experience, this certification gives you the skills to drive change and add value.
Conclusion
LEGO® SERIOUS PLAY® is more than play—it’s a method for unlocking insight, creativity, and alignment. Certified LSP practitioners guide participants through structured building activities using metaphorical models and proven techniques.
Workshops help teams articulate strategy, solve challenges, and clarify their path forward. By turning abstract concepts into tangible builds, the LSP method fosters understanding and accelerates collaboration. It empowers professionals to think with their hands and act with purpose.
Frequently Asked Questions (FAQ)
What is a certified LEGO® SERIOUS PLAY® facilitator?
A certified facilitator is trained to guide groups through hands-on workshops using LEGO bricks and the LSP method.
What happens in a LEGO® SERIOUS PLAY® workshop?
Participants build metaphorical 3D models, share meaning, and reflect. The process fosters creativity, inclusivity, and clarity.
Is LSP suitable for corporate environments?
Yes. It’s used in team building, digital transformation, strategy development, and organizational settings globally.